UPM Raflatac with its Latest Product Innovations for the Packaging Market Debuted at Pack Expo
UPM Raflatac is ushering in a new era of labeling. As part of the company’s debut at Pack Expo International 2014, UPM Raflatac expanded to a new audience and explored new opportunities. Additionally, the company demonstrated how its latest product innovations for the packaging market push the boundaries of current industry standards and redefine what can be achieved in labeling applications. Introducing VANISH ? the truly invisible labelUPM Raflatac’s new VANISH range of ultra-thin, clear PET films are the perfect choice for companies in the beverage, food package and personal care industries looking to maximize brand representation while boosting quality and performance to new levels. In the beverage segment, VANISH labels offer an ideal alternative to pre-printed bottles from an investment cost and storage standpoint, but these clear films also allow for new decorating methods, which can be key differentiators in the spirits, energy drink and bottled water markets. Additionally, when paired with a water-whitening resistant adhesive, VANISH products ensure brands look as good coming out of the ice chest or cooler as they do on the shelf. In industries like food packaging, which have historically been ruled by paper labels or glue-applied wraps, VANISH films allow designers and brand owners to incorporate the actual product into label designs and graphics while still emphasizing the brand. This bold approach helps differentiate products on retail shelves and can positively influence consumer purchasing decisions.
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